Marketing Strategy – is the way of making use of the resources that you have within your business, to be best able to achieve the visionary goals you have for your business.
In developing a marketing strategy it is important to understand both where your business in right now and where you would like your business to be.
It is important to be clear about where you would like your business to end up e.g. multiple franchised operations, a single location doing well, a combined online and offline business. As you can appreciate there are many options that you have.
Knowing your current situation is important, as from here you are able to then move forwards. This is often done with knowing what resources you have, such as people, finances, facilities.
Then Marketing Strategy is developed to be able to achieve your business goals with the resources you have.
In this way your business takes on the shape that you would like it to have.
